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THE ARF'S MISSION IS TO FURTHER, THROUGH RESEARCH, THE SCIENTIFIC PRACTICE OF ADVERTISING AND MARKETING. THE ARF IS THE PREEMINENT PROFESSIONAL ORGANIZATION FOCUSED ON CREATING AND CHAMPIONING UNBIASED HIGH-QUALITY RESEARCH ON ADVERTISING, MARKETING, AND MEDIA.
Source: IRS Form 990 (Tax Year 2024)
Source: IRS e-Filed Form 990 (from the IRS e-File system), Tax Year 2024
Total Revenue
▼$10.6M
Program Spending
67%
of total expenses go to program services
Total Contributions
$610K
Total Expenses
▼$10.5M
Total Assets
$8.8M
Total Liabilities
▼$4.8M
Net Assets
$4M
Officer Compensation
→$1.4M
Other Salaries
$3.9M
Investment Income
$137K
Fundraising
▼N/A
Source: USAspending.gov
No federal awards found for this organization.
USAspending.gov tracks federal grants, cooperative agreements, and other financial assistance. Not all nonprofits receive federal funding.
Source: Federal Audit Clearinghouse (fac.gov)
No federal single audit records found for this organization.
Single audits are required for entities expending $750,000+ in federal awards annually.
Tax Year 2024 · Source: IRS e-Filed Form 990Schedule J available
Individuals serving as officers, directors, or trustees of the organization.
| Name | Title | Hrs/Wk | Compensation | Related Orgs | Other |
|---|
Source: IRS Publication 78, Auto-Revocation List & e-Postcard Data
Tax-deductible contributions: Not confirmed
No additional tax-exempt status records found in ReconForce's database.
Sources: IRS e-Filed Form 990 (XML) & ProPublica Nonprofit Explorer
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| Year | Revenue | Contributions | Expenses | Assets | Net Assets |
|---|---|---|---|---|---|
| 2024IRS e-File | $10.6M | $610K | $10.5M | $8.8M | $4M |
| 2023IRS e-File | $11.2M | $894.3K | $10.8M | $9.1M | $3.8M |
| 2022 | $10.1M | $778.4K | $9.7M | $9M | $3.3M |
| 2021 | $8.6M |
Sources: ProPublica Nonprofit Explorer & IRS e-File Index
| Tax Year | Form Type | Source | Documents |
|---|---|---|---|
| 2024 | 990 | IRS e-File | PDF not yet published by IRSView Filing → |
| 2023 | 990 | DataIRS e-File | PDF not yet published by IRSView Filing → |
| 2022 | 990 | DataIRS e-File |
Financial data: IRS e-Filed Form 990 (Tax Year 2024)
Leadership & compensation: IRS e-Filed Form 990, Part VII (Tax Year 2024)
Organization info: IRS Business Master File
| Total |
|---|
| Scott Mcdonald | Board Member/pres & CEO | 40 | $538.5K | $0 | $12.4K | $550.9K |
| Elyssa Rubin | CFO | 37.5 | $248.7K | $0 | $26.3K | $275K |
| Bill Livek | Board Member/treasurer | 1 | $0 | $0 | $0 | $0 |
| Abhilasha Mehta | Board Member/secretary | 1 | $0 | $0 | $0 | $0 |
| Tim Perzyk | Board Member/treasurer (to 6/12/24) | 1 | $0 | $0 | $0 | $0 |
| Nishat Mehta | Board Member/chair (to 6/12/24) | 1 | $0 | $0 | $0 | $0 |
| Mark Truss | Board Member/vice Chair | 1 | $0 | $0 | $0 | $0 |
Scott Mcdonald
Board Member/pres & CEO
$550.9K
Hrs/Wk
40
Compensation
$538.5K
Related Orgs
$0
Other
$12.4K
Elyssa Rubin
CFO
$275K
Hrs/Wk
37.5
Compensation
$248.7K
Related Orgs
$0
Other
$26.3K
Bill Livek
Board Member/treasurer
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
Abhilasha Mehta
Board Member/secretary
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
Tim Perzyk
Board Member/treasurer (to 6/12/24)
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
Nishat Mehta
Board Member/chair (to 6/12/24)
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
Mark Truss
Board Member/vice Chair
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
Highest compensated employees who are not officers or directors.
| Name | Title | Hrs/Wk | Compensation | Related Orgs | Other | Total |
|---|---|---|---|---|---|---|
| Paul Donato | Chief Research Officer | 40 | $298K | $0 | $21.2K | $319.2K |
| Michael Heitner | Chief Growth Officer | 40 | $278.8K | $0 | $21.2K | $300K |
| Rachael Feigenbaum | Svp, Events Program Produc | 40 | $208.5K | $0 |
Paul Donato
Chief Research Officer
$319.2K
Hrs/Wk
40
Compensation
$298K
Related Orgs
$0
Other
$21.2K
Michael Heitner
Chief Growth Officer
$300K
Hrs/Wk
40
Compensation
$278.8K
Related Orgs
$0
Other
$21.2K
Rachael Feigenbaum
Svp, Events Program Produc
$233.7K
Hrs/Wk
40
Compensation
$208.5K
Related Orgs
$0
Other
$25.1K
Members of the governing board. Board members often serve without compensation.
| Name | Title | Hrs/Wk | Compensation | Related Orgs | Other | Total |
|---|---|---|---|---|---|---|
| Andy Smith | Board Member (to 6/12/24) | 1 | $0 | $0 | $0 | $0 |
| Carl Mela | Board Member | 1 | $0 | $0 | $0 | $0 |
| Chris Fosdick | Board Member | 1 | $0 | $0 | $0 | $0 |
| Christine Turner | Board Member | 1 | $0 | $0 | $0 | $0 |
| Colleen Fahey Rush | Board Member | 1 | $0 | $0 | $0 | $0 |
| Greg Pharo | Board Member |
Andy Smith
Board Member (to 6/12/24)
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
Carl Mela
Board Member
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
Chris Fosdick
Board Member
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
| $0 |
| $8.2M |
| $7.1M |
| $2.9M |
| 2020 | $7.1M | $5.1M | $6.9M | $4.8M | $2.6M |
| 2019 | $7.7M | $0 | $7.8M | $4.3M | $2.2M |
| 2018 | $7.6M | $0 | $7.9M | $4.2M | $2.2M |
| 2017 | $8.7M | $0 | $8.7M | $5M | $2.6M |
| 2016 | $9.2M | $5.4M | $9.8M | $5M | $2.7M |
| 2015 | $10.2M | $5.5M | $9.7M | $6.2M | $3.2M |
| 2014 | $10M | $5.6M | $10M | $6M | $2.7M |
| 2013 | $10.2M | $5.2M | $10.4M | $8.1M | $2.7M |
| 2012 | $8.9M | $0 | $8.9M | $8.5M | $3M |
| 2011 | $9M | $0 | $8.9M | $8.3M | $2.9M |
| 2021 | 990 | Data |
| 2020 | 990 | Data |
| 2019 | 990 | Data | PDF not yet published by IRS |
| 2018 | 990 | Data |
| 2017 | 990 | Data |
| 2016 | 990 | Data |
| 2015 | 990 | Data |
| 2014 | 990 | Data |
| 2013 | 990 | Data |
| 2012 | 990 | Data |
| 2011 | 990 | Data |
| 2010 | 990 | — |
| 2009 | 990 | — |
| 2007 | 990 | — |
| 2006 | 990 | — |
| 2005 | 990 | — |
| 2004 | 990 | — |
| $25.1K |
| $233.7K |
| Nikole Tenbrink | Vp, Marketing | 40 | $190.4K | $0 | $23.5K | $213.9K |
| Jay Mattlin | Vp, Research | 40 | $181.6K | $0 | $7,417 | $189K |
| Gwen La Fantasie | Vp, Membership | 40 | $164.8K | $0 | $17K | $181.8K |
| Keith Smith | Managing Director | 40 | $155.5K | $0 | $5,829 | $161.3K |
Nikole Tenbrink
Vp, Marketing
$213.9K
Hrs/Wk
40
Compensation
$190.4K
Related Orgs
$0
Other
$23.5K
Jay Mattlin
Vp, Research
$189K
Hrs/Wk
40
Compensation
$181.6K
Related Orgs
$0
Other
$7,417
Gwen La Fantasie
Vp, Membership
$181.8K
Hrs/Wk
40
Compensation
$164.8K
Related Orgs
$0
Other
$17K
Keith Smith
Managing Director
$161.3K
Hrs/Wk
40
Compensation
$155.5K
Related Orgs
$0
Other
$5,829
| 1 |
| $0 |
| $0 |
| $0 |
| $0 |
| Kirti Singh | Board Member | 1 | $0 | $0 | $0 | $0 |
| Mary Ann Packo | Board Member (to 6/12/24) | 1 | $0 | $0 | $0 | $0 |
| Neha Bhargava | Board Member | 1 | $0 | $0 | $0 | $0 |
| Nicole Whitlow | Board Member | 1 | $0 | $0 | $0 | $0 |
| Pete Doe | Board Member | 1 | $0 | $0 | $0 | $0 |
| Radha Subrmanyam | Board Member | 1 | $0 | $0 | $0 | $0 |
| Sean Bruich | Board Member (to 8/15/24) | 1 | $0 | $0 | $0 | $0 |
| Steven Millman | Board Member | 1 | $0 | $0 | $0 | $0 |
Christine Turner
Board Member
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
Colleen Fahey Rush
Board Member
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
Greg Pharo
Board Member
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
Kirti Singh
Board Member
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
Mary Ann Packo
Board Member (to 6/12/24)
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
Neha Bhargava
Board Member
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
Nicole Whitlow
Board Member
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
Pete Doe
Board Member
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
Radha Subrmanyam
Board Member
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
Sean Bruich
Board Member (to 8/15/24)
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
Steven Millman
Board Member
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0